My Beaujolais wine goblets don’t get enough play so I stopped by my local wine shop to pick up a bottle of Beaujolais wine. Although there are plenty of producers of Beaujolais I went with the popular Georges Debeuf label.
First off Beaujolais is an area in (center) east France. There are thousands of vintners in this territory that develop the Gamay grape used for Beaujolais but only a few handfuls of negociants – a French term for a wine buyer that purchases and produces the grapes of smaller winemakers and then sells the wine under their own name/label. Bouchard Pere et Fils, Louis Jadot, and Georges Duboeuf are three of the more well known negociants. Beaujolais Nouveau is well-known in the for it’s yearly hyped ad campaign commemorating the vintage’s harvest, and release of Beaujolais Nouveau on November 15th, a successful marking scheme popularized by Georges Duboeuf pictured below.
Beaujolais is located just north of Lyon in France:
One other note about Beaujolais. There are 3 classifications for Beaujolais wines:
- Beaujolais AOC (must have at least 9% alcohol)
- Beaujolais-Villages AOC (requires at least 10% alcohol and comes from 40 or so villages)
- Cru Beaujolais <—the real good stuff (best soil and location)
I may touch more on Beaujolais appellations at a later date. As for the 2008 I purchased tonight…
Name: Beaujolais Nouveau
Producer: Georges Dubouef
Where Purchased: n/a
The 08 Dubouef Beaujolais Nouveau has a pleasant cherry and citrus nose, and light red fruit palate. Serve slightly chilled and drink alone or with fowl, or Thanksgiving dinner type staples like pineapple ham, or spicy beef.
There’s a Beaujolais app for Iphone and Android you guys may want to check out as well. It gives a map of the region, recommends different Beaujolais wines, and events in the area if you’re ever in town.